Case Study: How Rhino Pest Control Marketing Helped San Joaquin Pest Control Dominate Their Market
Who is San Joaquin Pest Control?
San Joaquin Pest Control has been serving Central California for decades, with headquarters in Visalia, CA. They provide complete pest control, termite, rodent services and structural fumigation as well as commodity fumigation for residential and commercial clients. Known for their reliability and reputation, they were already a trusted local provider but faced growing competition from national brands and newer regional players.
The Challenge: Standing Out in a Crowded Market
Limited Online Presence
Limited online visibility despite strong offline reputation. They were still spending enormous amounts of money on yellow pages advertising.
No Lead Tracking
No consistent lead tracking or management.
Reliance on Referrals
Heavy reliance on word-of-mouth and referrals.
Rising Competition
Competitors began investing in SEO, paid ads, and aggressive digital marketing.
They needed a marketing partner that understood pest control specifically and could help
them dominate in their service areas through organic growth.
The Rhino Pest Control Marketing Solution: A Full-Funnel Strategy
Our approach wasn’t just about leads — it was about building a scalable marketing machine
that would keep San Joaquin Pest Control ahead for years.
1. SEO Domination
- Built a SMART Pest Control website targeting every city and service area.
- Created unique landing pages for termite control, rodent control, and general pest services in each location.
- Created topic cluster based blogging strategy targeting seasonal pests (ants, termites, spiders, rodents).
- Achieved over 600 first-page Google rankings.
2. Paid Advertising
- Implemented high-converting Google Ads campaigns focused on high-value services and recurring GPC customers.
- Local Services Ads (LSAs) that consistently put them at the top of search results for high-quality leads in need of pest control now.
3. Website & SMART® CRM Integration
- Built a custom SMART® Website to maximize conversions.
- Integrated CRM to track leads from click → call → closed deal.
- Real-time dashboard allows their team to monitor ROI and adjust instantly.
4. Email/SMS Automation & Retention
- Email and SMS automation for follow-ups, estimates, and renewals.
- Seasonal campaigns (termites in spring, rodents in fall).
- Nurture workflows that kept leads warm and increased conversion rates.
$4M+
in annual revenue growth. A growth year over year.
The Results: 10 Years of Growth Partnering with Rhino Pest Control Marketing
200%
ROI on digital marketing spend.
2x
Doubled service calls in core markets.
Expanded
into new service areas with confidence.
Online
visibility now unmatched in their region.
What Our Client Says
A Blueprint for Pest Control Success
This case study shows exactly why Rhino Pest Control Marketing is the #1 choice for pest control companies that want long-term growth, measurable ROI, and market domination