Check out the Pest Control Marketing Domination Podcast hosted by our CEO & Founder Casey Lewis. He discusses everything you need to know about pest control digital marketing and how to start growing your business.
A SMART® Pest Control website is more than just the design of your site. It’s a website architecture that is built to nurture prospects through the buying cycle that will result in converting them into a loyal long-term customer.
Not long ago, SEO was considered the hidden secret of online marketing—a mystery understood by only a select few. Today, it’s no longer about secrets, but about strategy. SEO isn’t complicated, but it does demand expertise, consistency, and dedication. With the right skillset and effort, it becomes one of the most powerful tools to grow your online presence and drive measurable results.
Simply stated, you must be good friends with Google. At this moment they control the search and index algorithms that mean life or death to a local pest control company.
Your business name, address, and phone number (NAP) must remain consistent everywhere online. This consistency not only strengthens your credibility in search engines but also ensures customers can easily find and trust your business. Along with accurate directory listings and citations, you also gain the added advantage of building valuable, high-quality backlinks that boost your online authority.
Running Google Ads or Local Services campaigns without expert guidance can be risky. Without a clear understanding of the nuances, it’s easy to waste money quickly and miss out on the results these platforms can deliver. The right strategy and management turn these tools into powerful drivers of leads and sales—in the wrong hands, they become costly mistakes.
Content is the true driver of local search rankings. It’s not just about words on a page—it’s about topic clusters, context, and clarity. The easier you make it for Google and other search engines to understand your content, the more visible your business becomes to the customers searching for you.
It may be surprising, but most people trust online reviews more than personal recommendations from friends or family. That means if your business doesn’t have a clear review strategy in place, you’re leaving your reputation—and future growth—up to chance.
Email remains one of the most cost-effective—and often overlooked—ways to generate a steady stream of new leads and inquiries. It’s also a powerful tool for keeping customers engaged, especially when promoting seasonal services and special offers.
It goes without saying that most pest control owners don’t have a strong background in sales. But as the saying goes, sales is the engine to the car. Until somebody sells something – nothing happens!
In this guide you will learn everything you need to know to effectively start growing your pest control business and dominating your local market. We understand what it takes for pest control owners just like you to beat out your competition!
Social Media
Brand & Awareness
Whether you love it or not, social media is here to stay—and it matters for your business. While it’s not a traditional marketing channel, it can be a powerful driver of growth, helping your pest control company gain visibility, collect reviews, and generate valuable local leads.