Your company’s NAP (Name, Address, and Phone number) is an essential factor for your rankings on search engines. To rank highly and generate leads for your pest control business, this information must be consistent across each platform you list your company on the internet. Any inconsistencies in NAP across all platforms can cause Google to ding you.

Google’s algorithm is much more complex than it once was. While Googlebot still uses links to determine local business rankings, it recognizes that all links are not created equal. Using citations from directory listings can help your local pest control SEO by acting as a source of trust.

Accuracy across all platforms will positively affect your ability to rank highly for relevant pest control searches and make it easy for your prospects and Google to find you. To rank for the most relevant searches in your local area, you’ll need a system of maintaining your local citations with consistent NAP. If your business information is inconsistent across online platforms like directory listings, Google may not consider you as a legitimate local pest control business.