Marketing Automation for Pest Control
On Season 4, Episode #4 of the Pest Control Marketing Domination Podcast, Casey Lewis from Rhino Pest Control Marketing discusses how marketing automation can improve sales conversion rates for pest control and other home service companies. In this episode, Casey covers: Take a listen below:
AI vs. Marketing Automation for Pest Control
On Season 4, Episode #3 of the Pest Control Marketing Domination Podcast, Casey Lewis from Rhino Pest Control Marketing dives into the discussion of AI and marketing automation for pest control businesses. Are they different? If so, how? This episode will explore the distinctions between AI and marketing automation, and the unique benefits each offers. Casey will also emphasize the importance of developing a clear plan for the customer experience and buyer’s journey associated with your pest control or wildlife company. Understanding these steps is crucial for ensuring a seamless and effective customer journey from initial contact to ongoing service. Take a listen below:
Pest Control & High Level Software
On Season 4, Episode #2 of the Pest Control Marketing Domination Podcast, Casey Lewis from Rhino Pest Control Marketing discusses how to enhance inbound marketing and automation using HighLevel software. Key topics include the evolution of pest control marketing, the importance of content marketing, and the benefits of inbound marketing. Casey also covers the efficiency of marketing automation and the role of AI in personalized marketing, providing practical insights for leveraging technology to drive business growth. Take a listen below:
Pest Control Marketing Thoughts for 2025
On Season 4, Episode #1 of the Pest Control Marketing Domination Podcast, Casey Lewis from Rhino Pest Control Marketing kicks off the new year by discussing essential strategies for 2025. In this episode, Casey emphasizes the importance of reviewing your company’s performance in 2024 and categorizing that performance into individual groups for a more detailed analysis and evaluation. Casey shares his insights on establishing a comprehensive and achievable game plan for 2025. He introduces the concept of SMART goals and explains how setting these goals can provide clear direction and measurable milestones for your team. Additionally, Casey highlights the KISS method as a straightforward approach to unify your team and ensure everyone is working towards common objectives in 2025. Take a listen below:
Pest Marketing Year in Review 2024
On Season 3, Episode #20 of the Pest Control Marketing Domination Podcast, Casey Lewis from Rhino Pest Control Marketing takes a comprehensive look back at the key focus areas and achievements of 2024. As the year draws to a close, it’s the perfect time for pest control businesses to engage in self-reflection, set new annual goals, and align their strategies for 2025. Casey will guide you through: This episode provides valuable insights to help you capitalize on lessons learned over the past year and chart a successful path forward. Don’t miss this chance to gear up for an even more successful 2025. Take a listen below:
Green Pest Control with Culley Christensen
On Season 3, Episode #19 of the Pest Control Marketing Domination Podcast, Casey Lewis from Rhino Pest Control Marketing interviews Culley Christensen of Pest Posse TV and Pest Posse Too. The discussion focuses on the use of green and eco-friendly products in the pest control industry. Should your company use green products as an add-on service or rebrand as a new-age, green-safe pest control company? Based in San Luis Obispo, CA, Culley’s pest control company has embraced eco-friendly practices to navigate California’s strict regulations. This episode explores the benefits and challenges of offering green treatments. Additionally, Casey and Culley briefly touch on the increasing presence of AI in the pest control industry. Should companies hop on the AI bandwagon just yet? Take a listen below:
Voice For Pest Interview – Raymond Kidwell
In Season 3, Episode #18 of the Pest Control Marketing Domination Podcast, Casey Lewis from Rhino Pest Control Marketing interviews Raymond Kidwell, the Director of Business Development for Voice For Pest. This engaging conversation dives deep into the innovative Voice For Pest product and its impressive features. Raymond shares how Voice For Pest leverages AI to revolutionize lead flow conversions and streamline interactions with potential customers. By automating many aspects of communication, this product aims to enhance efficiency and ensure a seamless customer experience. Casey and Raymond discuss: This episode is a must-listen for anyone looking to stay ahead of the curve in the pest control industry by integrating cutting-edge AI solutions into their business operations. Take a listen below:
2 Pathways To Online Success For Pest Control
On Season 3, Episode #17 of the Pest Control Marketing Domination Podcast, Rhino Pest Control Marketing’s CEO Casey Lewis delves into two powerful strategies to elevate your pest control business from service-focused to experience-driven, setting you apart in a competitive market. Casey starts by discussing the critical difference between merely delivering a service and creating a memorable, positive experience for your customers. This approach not only fosters loyalty but also encourages word-of-mouth referrals. He then breaks down the distinctions between organic SEO and paid advertising. Casey offers valuable insights into how each method can fuel your online lead flow and enhance sales acquisition. Learn how to craft a balanced marketing approach that leverages both strategies—optimizing for long-term growth with organic SEO while using paid ads to generate immediate results. Lastly, Casey addresses one of the most important metrics in any marketing plan: Return On Investment (ROI). He explains how pest control businesses can improve ROI through smart sales conversions and provides a step-by-step guide to organizing an integrated strategy that aligns both organic and paid efforts. With Casey’s expert tips, you’ll gain the knowledge to achieve measurable returns, boost your business’s bottom line, and make informed decisions that drive success. Take a listen below:
Pest Control Bundled Sales Plans
On Season 3, Episode #16 of the Pest Control Marketing Domination Podcast, Rhino Pest Control Marketing’s CEO Casey Lewis tackles an essential question: should a pest control company offer bundled sales plans to its prospective customers? Casey explores whether providing clear, structured bundle options—ranging from a basic insect control plan to comprehensive packages including fleas, termites, mosquitoes, scorpions, German cockroaches, and more—can help convert 50% or more of new lead opportunities into loyal customers. In this episode, Casey explains the straightforward sales principles of ASK – LISTEN – SOLVE – CONFIRM. He illustrates how asking the right questions, listening to customer needs, solving problems with tailored options, and confirming that the solutions work can create an effective strategy for selling bundled services. This method streamlines your sales approach while making it easier for customers to understand and choose the right plan for them. Casey also touches on the impact of modern technology in the pest control industry. He briefly reviews the variety of pest control software programs available and discusses the benefits of marketing automation and product integration. By automating critical steps in the marketing process, your company can ensure a smoother, more efficient follow-up with leads, ultimately enhancing service delivery and operational efficiency. Take a listen below:
Smarketing For Pest Control
On Season 3, Episode #15 of the Pest Control Marketing Domination Podcast, Rhino Pest Control Marketing’s CEO Casey Lewis discusses Smarketing For Pest Control. In today’s episode, Casey explains the concept of smarketing—where sales and marketing work hand-in-hand—and its powerful application within pest control companies. By breaking down traditional silos, smarketing builds a unified approach that accelerates revenue growth. Casey highlights several key benefits: By integrating sales and marketing through smarketing, pest control businesses can streamline their customer acquisition process, improve conversion rates, and drive sustained revenue growth. Take a listen below: