On Season 3, Episode #16 of the Pest Control Marketing Domination Podcast, Rhino Pest Control Marketing’s CEO Casey Lewis tackles an essential question: should a pest control company offer bundled sales plans to its prospective customers? Casey explores whether providing clear, structured bundle options—ranging from a basic insect control plan to comprehensive packages including fleas, termites, mosquitoes, scorpions, German cockroaches, and more—can help convert 50% or more of new lead opportunities into loyal customers.
In this episode, Casey explains the straightforward sales principles of ASK – LISTEN – SOLVE – CONFIRM. He illustrates how asking the right questions, listening to customer needs, solving problems with tailored options, and confirming that the solutions work can create an effective strategy for selling bundled services. This method streamlines your sales approach while making it easier for customers to understand and choose the right plan for them.
Casey also touches on the impact of modern technology in the pest control industry. He briefly reviews the variety of pest control software programs available and discusses the benefits of marketing automation and product integration. By automating critical steps in the marketing process, your company can ensure a smoother, more efficient follow-up with leads, ultimately enhancing service delivery and operational efficiency.
Take a listen below:
