On Season 3, Episode #15 of the Pest Control Marketing Domination Podcast, Rhino Pest Control Marketing’s CEO Casey Lewis discusses Smarketing For Pest Control. In today’s episode, Casey explains the concept of smarketing—where sales and marketing work hand-in-hand—and its powerful application within pest control companies.
By breaking down traditional silos, smarketing builds a unified approach that accelerates revenue growth. Casey highlights several key benefits:
- Build Great Sales and Marketing Teams: Forge a cohesive team where collaboration becomes second nature.
- Define Leads Collaboratively: Work together to pinpoint which prospects are the best fit for your services.
- Strategize Lead Follow-Up Together: Develop a joint approach to nurturing leads, ensuring no opportunity slips by.
- Share Defined Growth Goals: Align both teams around common targets for company success.
- Set Clear New Customer Targets: Establish a specific monthly benchmark for the number of new customers you aim to acquire.
- Craft Unified Messaging: Present consistent, compelling messages to potential customers, strengthening your brand’s impact.
By integrating sales and marketing through smarketing, pest control businesses can streamline their customer acquisition process, improve conversion rates, and drive sustained revenue growth.
Take a listen below:
