On Season 14, Episode #15 of the Pest Control Marketing Domination Podcast, Rhino Pest Control Marketing’s CEO Casey Lewis explores the cornerstone of pest control marketing success: Your Website and Local SEO. This episode dissects why national SEO strategies fall flat for local pest control businesses and lays out a game plan for building a dominating presence—starting with city-specific landing pages, intuitive site architecture, and internal linking strategies designed to help Google (and your customers) find exactly what they’re looking for.
You’ll also hear why fresh blog content and engaging video are key to building trust online, along with how Google’s E-A-T principles—Expertise, Authoritativeness, and Trustworthiness—can elevate your brand in the eyes of both the algorithm and your audience. Casey offers actionable insights on earning local backlinks, showcasing community partnerships, and encouraging review responses as part of your credibility-building toolkit.
