Is investing in a digital marketing agency worth it? Absolutely.
Here’s why: You gain access to a team of marketing professionals who specialize in website design, content strategy and social media for your industry. Your marketing team is solely dedicated to helping you consistently dominate your local online pest control market. You save on company resources, so you can focus on doing what you do best–providing pest control services.
So, how do you choose the right pest control marketing company that will deliver effective results using all the best tools and practices available?
Let’s take a look at how you can create a strategy for your pest control business to evaluate any potential marketing company you’re interviewing.
Define your goals and objectives for your pest control company
It’s important to set goals, so you can clearly communicate your expected outcomes for the partnership. Do you want to completely redo your website, improve your search engine results or build an online community?
It’s ok to have multiple goals too, but consider how you would prioritize their importance to your business. Don’t be afraid to ask for feedback from the marketing experts to see if your views align. Your marketing agency should be your strategic partner and work with you toward finalizing and achieving your company goals.
Research potential pest control marketing companies online
Start by checking out their website. Digital marketers know a well-designed website is essential. If they’re not executing on their own website, you can’t expect them to deliver a better outcome for yours. You want to work with an agency that values good design and delivers a positive user experience.
Read through the company overview on their website as well. It’s important to understand the company’s core values and culture. A marketing agency is essentially an extension of your business, so you want to partner with a company that will mesh well with your pest control company. Look through team members’ bios and confirm those are the people you will be working with and you won’t be passed off to a support team.
Check out the customer testimonials and client reviews on their website or review sites. Marketing experts know the importance of displaying social proof, so if you don’t see any, that’s a big red flag. They may not have any previous clients or they don’t really understand the industry as well as they should.
Perform a Google search too. Positive reviews can reassure you, while negative reviews might show an area of struggle within their business. Of course, how the agency responds to all of the reviews will offer insight too. Don’t just depend on Google though. When you meet with a prospective agency, ask them to provide customer results and referrals.
Make sure the pest control marketing company is up to date with online trends
A good niche marketing agency stays on top of the changing trends and behaviors of the pest control industry. They should be able to provide insight on market trends along with data to show what kind of market strategies work on customers shopping for pest control services. Consumers are constantly exploring information in new ways, so it’s important agencies are in tune with the changing landscape.
Not only does consumer behavior change, but Google also continuously updates its SEO algorithms. Marketing agencies have to quickly adapt and adjust when Google releases core updates. Find out how each potential agency keeps up with those changes and avoids Google penalties.
There are a lot of different software applications available to enhance your online marketing efforts. But make sure the agency you’re interviewing isn’t only selling you software. Managing a successful marketing campaign requires strategic planning and critical thinking. You want to make sure you’re working with a team of experienced professionals making decisions with your pest control company’s best interests in mind.
Understand how the marketing agency measures success
When screening a potential agency, be sure and ask how they define and measure digital marketing success. A good follow up question would be to ask them how they differentiate between short and long term goals. For example, improving your SEO rankings doesn’t happen overnight, so understand how the agency will keep you informed on progress toward your goals.
They may offer a client dashboard or send weekly reports or use Google Analytics to track your progress. Find out the resources available for you to view and monitor changes. Beware of any agencies too vague in their responses–they may not want your opinions, and that’s something to watch out for when you’re looking for a partnership.
Regardless of which tools they use, the real question you want answered is how that information enhances your conversion rates. Conversion rates are one of the most important and accurate metrics for evaluating marketing success. Be sure and ask which tools and metrics they use to evaluate this rate.
Find a true business partner in your digital marketing company
You are investing time, money and trust with the pest control marketing agency you choose. You want to work with a team of professionals that understands your business, embraces your brand and above all else, wants to see your business grow.
Look for a well rounded agency that can help you with your entire marketing, website and sales strategy. If the calls coming into your business increase, but your sales team’s conversion rates don’t match the upswing in leads, then you have a problem–a sales problem, not a marketing one. Find an agency that is willing to go the extra mile and analyze all facets of your business to ensure success from start to finish.
It’s also important to confirm the marketing company will set up all accounts in your pest control business’s name and not on proprietary agency systems. This includes your Google Analytics and Google Business Profile listing, Google ads plus any other social media ads, website hosting, domain registrations, SSL certificates, etc. The agency should have access to your accounts to work on your behalf as your marketing partner, but you want to retain the ultimate control over them.
Finally, talk to the marketing company about scalability for your campaigns. Any agency specializing in pest control marketing understands the seasonality of the industry. Their strategy should include flexibility during peak seasons and less busy times.
Meeting and asking questions are essential steps to hiring a digital marketing agency for your pest control company. Let the marketing team learn about your business goals and present a strategy, so you can determine if they’re the right partner to help your company grow.
If you are looking for a digital marketing agency that specializes in the pest control industry, reach out to Rhino Pest Control Marketing. Our team of digital marketing experts are ready to partner with your pest control company to provide your business the best online presence and sales results so you can dominate your local market. Schedule a free pest control growth session today.
