Chances are if you are reading this blog, you own or manage a pest control company and have decided you want to consider outside help to manage your digital marketing efforts.
First of all, you are making a smart business decision! Obviously, we are a little biased, considering we are a pest control marketing agency, but we strongly believe hiring a pest control marketing agency can significantly help you grow your business. It is much more cost-effective than hiring employees. First of all, you get a team of experts at a fraction of the cost. Not only that, it will free up more of your time so you can focus on what you do best – providing top-notch pest control services to your local market.
So, where do you start? How do you choose a pest control marketing agency you can trust and develop a long-term partnership with? Look for these five things:
1. Transparency
Without a doubt, this should be one of your top concerns. One thing we have learned when partnering with new clients is that oftentimes other companies they have been dealing with have not been completely transparent with what they are doing, managing, and reporting.
For example, as a pest control owner, you should always have FULL access to ALL software, dashboards, reports, etc. If you request to see something and your agency acts aloof, this is a major red flag.
2. Previous Pest Control Experience
This one is self-explanatory. Does the agency have experience working with other pest control companies? Can they demonstrate success? Any marketing agency worth your time should be willing and excited to prove this.
3. Team of Experts
We recommend you find a team that is well-versed in the ten major aspects of a successful online marketing plan:
- Website
- SEO
- Google Tools
- Directory Listings
- Google Ads
- Content
- Social Media
- Reviews and Reputation
- Email
- Sales
Anything that is neglected from this list will have to be managed by you or a team member. We recommend finding a marketing team that does it all.
4. Recommendations & Testimonials
This goes hand-in-hand with previous experience, but you should be able to talk with their existing pest control clients. Nothing is more telling than chatting with another pest control owner about their experience working with the agency.
5. Is There Positive Synergy?
Let’s be real. Sometimes you just KNOW whether or not you would be a good fit working with someone. Listen to your gut! What do you want out of your business relationship? Do you want the agency you choose to be more of a vendor – just to be there when you need something done? Or do you want a true partnership where you can collaborate on projects and work together towards the common goal of growing your business? These are real questions only you can answer.
At Rhino, we have found that it is always best when goals are discussed and planned upfront. Everyone should be on the same page and know exactly what the marketing plan is! If you don’t feel like this is your current situation, reach out to us! We are always happy to help.
