NAP is an acronym for Name, Address, and Phone number. Your NAP for your pest control business needs to be consistent anywhere you exist online if you’re going to rank well for relevant search results. Any inconsistencies in NAP across online directory sites can completely confuse search engines and make it impossible for Google to accurately rank you for local searches.
Your name, address, and phone number must appear identical in all places they are listed online for your pest control business to grow. Fortunately, there is software that allows keep your information consistent and accurate. At Rhino, we use SEO software to check the status of your NAP wherever you are listed and update and submit your NAP across the internet to a number of valuable directories to generate citations and backlinks and make sure all of your information remains consistent and accurate.
NAP Consistency
If your business information is inconsistent across online platforms like directory listings, Google may not consider you as a legitimate pest control business in your local service area. The less trust Google has in your business, the less likely it will be for you to generate leads and grow your business.
Inconsistent NAP data can be a threat to your SEO and negatively impact your rankings. Maintaining a system of regularly keeping your NAP up to date will compliment your other SEO efforts and improve your chances for ranking well for relevant local search results.
Google’s job is to make its users’ experience as easy and seamless as possible. When potential new customers find you, Google makes it easy for them to see the most essential information about your business. Consistent NAP is an essential aspect to Google’s local search and Local Pack algorithms. Inconsistent NAP can negatively affect the user’s journey which can be detrimental to your business operations.
Maintaining a high level of accuracy reduces the risk of mistakes happening later. Keep information up to date across all platforms your business exists online when changes occur. If your address or phone number changes, utilize software to ensure they get updated on each platform. Likewise, be sure that your name appears exactly the same on each platform and do not use multiple variations of your company name.
Local Search ranking factors for pest control
As a local business, you must compete well in Google’s local and organic searches in order to rank highly for relevant search results. Local search ranking factors are the things Google considers in determining your ranking position for local pest control search results. To rank as highly as you need to gain prospects and grow your business you must ensure you have complete and accurate information on all of your listings.
Maintaining good NAP practices is the best way to stay on top of your information and keep consistent accuracy. Good practices include searching your business to see how it appears, utilizing software to ensure all of your information is accurate and up to date, and updating your NAP whenever changes to your business occur. Your NAP can become inaccurate when you make changes to your company, such as changing your address or business hours without updating them in your existing citations, directory listings, Google Business Profile, on your website, and other places.
Conclusion
Maintaining accurate NAP on your website and all other online directories your business is listed helps you build trust with Google. Inaccuracies in your NAP can negatively impact your Google rankings. If you have conflicting addresses listed on different sites, how will Google know which is correct? Inaccuracies will confuse Google and make it hard to rank well for pest control searches in your local area. You can keep Google’s trust by keeping your information up to date on all of your listings and using backlinks to boost your credibility.
