While often overlooked, online directories are one of the most effective tools available to you for boosting your pest control company’s Google ranking. Having complete and accurate business information across all possible NAP (Name, Address, and Phone Number) directory listings is one of the best ways to improve your authority in Google’s eyes and increase your target customers’ trust in your company.
But what are NAP directory listings, and do they really matter? In this article, we’ll be your guide to NAP directory listings and why they are important for your pest control company.
What is NAP data and why does it matter?
Your company’s NAP (Name, Address, and Phone Number) data is some of the most important information for enabling users to contact your company, move forward with your services, and ultimately become long term clients. Your NAP data should not only be published on as many online directories as possible, but the information must be accurate across all listings to produce the best results for your pest control company.
Ultimately, what Google cares most about is providing the most relevant information to the user, so if your company’s information is incomplete or inconsistent, your company’s ranking will likely suffer as a result. For most businesses, it’s free to create a listing, so updating your NAP data is an easy and cost efficient way to boost your company’s SEO. Here’s how updating your NAP data can help you:
Increases backlinks to your website
One of the most helpful aspects of NAP directory listings is that they provide backlinks to your website. Backlinks are an important way to boost your website in the SERPs (search engine results pages) and increase your online authority in Google’s eyes. Although most people think of SEO as simply using keywords, H1 tags, and meta descriptions, backlinks are one of your most effective tools in SEO and should not be overlooked.
As a pest control company, you are competing against other service providers in your area, and your ability to rise above the competition largely depends on your online authority. This will ensure that Google selects your website as a top result over other service providers in response to a local search query pertaining to your services and target pests. Ensuring that accurate business information is included in as many of your NAP directory listings as possible is a simple way to generate useful backlinks and gain online credibility.
Beneficial for user experience
Ensuring that your NAP directory listings are accurate is also an essential way to improve user experience. Accurate information not only makes it easier for users to find you, but also decreases the likelihood of frustrating users with incorrect information, such as inaccurate business hours or a wrong phone number. Without up-to-date information, it’s less likely that users will translate into clients.
How to improve your company’s NAP SEO
Improving your pest control company’s SEO is essential for ensuring that Google matches your website with search queries that are relevant to your area and services, and your NAP consistency is a major contributor to that. Fortunately, improving your pest control company’s NAP SEO isn’t complicated. It really comes down to simply ensuring that your company’s information is consistent across Google. Here are some easy ways to do that:
- Create a Google Business Profile: If you haven’t already, be sure to set up a Google Business Profile for your pest control company. It’s a simple way to publish your business’s information and establish more credibility with Google.
- Search on Google: By performing a simple Google search for your company, you can manually check if your information is consistent across listings you find.
- Use online software: Using online software, you can quickly check your current NAP consistency, as well as submit your company’s NAP to hundreds of online directories.
- Keep a record: If possible, make a list of all online directories where your NAP is listed. This will make it much easier to update your company’s information in the event that any of your information changes.
Improve your pest control company’s NAP directory listings today
Although they’re often overlooked, maintaining accurate NAP directory listings should be an integral part of your digital marketing strategy. Having up-to-date, accurate information across your NAP directory listings can make a significant difference in boosting your pest control website’s search ranking with Google and improving user experience.
Looking for an easy way to update your NAP directory listings across hundreds of sites? At Rhino, we make the process simple for you. Using advanced software, we quickly and accurately distribute your listings across hundreds of online directories to establish as many backlinks as possible. For help improving your company’s NAP directory listings, schedule a free consultation call today.
