Google ads are a unique ad platform due to the distinct way they operate, and deciding if it’s the right platform for your business can be tricky. If your question is ‘will Google ads make me money?’, then the answer is maybe.
Today, we’ll take a deep dive into the world of Google Ads and how you can get started with this in your pest control marketing strategy. We’ll also look at how you can determine if using Google Ads will make or lose you money.
What are Google Ads?
Google Ads is a tool that allows businesses to advertise on Google’s search result pages. Advertisers can choose specific keywords or phrases commonly used in searches, for their ads to appear alongside. For example, a pest control business may choose to display their ad when someone searches for “how to get rid of ants” or “rodent removal services”.
Google Ads also offers options to target certain demographics and locations, allowing businesses to narrow their audience and potentially increase the effectiveness of their advertising. It’s been one of the most popular advertising platforms for pest control businesses. With Google making 36.9 Billion USD in Q1 of 2022 alone, its clear to see that when properly utilized Google ads are a potent tool in anyones digital marketing strategies.
The targeting system used by Google Ads allows you to target your ideal customers in the areas where they live, work, and shop. By carefully targeting your keywords and creating ads that are relevant to different search terms, you can reach potential customers who are actively searching for pest control services right now.
Google ads is a game that requires plenty of experimentation, insider know-how and solid execution to be successful. But with the right strategy, pest control business owners can see a huge ROI on their advertising spend and grow their customer base much more quickly.
How to win with Google Ads – understanding how it works
To be able to win with Google Ads, you need to understand your Google MATH. We’ll use some basic assumptions to test whether Google Ads will work within your market, but for the full low-down, you should check out our free resource on Google Ads here.
First, we need to break down how much you’re making from your customers. Think about how much money an average “one-shot” customer makes you – this is your customer’s Lifetime Value, or LTV. For example, if the majority of your one-shot customers purchase a $100 infestation treatment, this figure will likely be the LTV of one-shots.
What about an annual pest control recurring maintenance plan? A termite treatment plan? An exterminator business might have a blended LTV of around $1,000 – meaning that on average, an exterminator can expect to make about $1,000 per customer over the course of their business relationship with that customer.
Now that you’ve got this number in mind, it’s time to look at how much each individual campaign will cost you, and the potential ROI from these campaigns. To figure out if Google Ads will work for you, first calculate your cost-per-lead and cost-per-sale. If the CPC (cost per click) of your ads is higher than what it costs you to acquire a customer – or if the CPL (cost per lead) is higher than your LTV – then Google Ads will not be a good investment for you.
However, if the CPC is lower than what it costs you to acquire customers, and the CPL is lower than your average LTV, then Google Ads could be a great way to drive more leads and sales. We’ve got a deeper breakdown of the math and how to figure it our for pest-control companies on our website. Check it out here.
Google Ads for Pest Control Marketing – Why is it so effective?
When it comes to pest control companies, it’s essential for potential customers to be able to find your business quickly and easily. This is where investing in a Google Ads campaign can make a big difference.
By targeting specific keywords related to pest control, such as “rodent removal” or “ants in kitchen,” Google Ads can put your company at the top of search results.
In addition, the ability to customize your budget and target specific geographic areas allows you to focus on reaching the customers who are most likely to use your services.
If you’re looking to grow your pest control business, Google Ads is one of the most effective ways to generate pre-qualified leads, attract more customers, and boost your bottom line.
How to create a Google Ad campaign for your pest control company
Creating a successful Google Ad campaign for your pest control company starts with identifying your target audience and creating clear, specific ad text. For example, targeting individuals who are searching for “rodent extermination” or “bed bug treatment” will likely yield better results than targeting those searching for “pest control services.”
Next, determine the geographical location that you want your ads to be shown in – do you only serve certain neighborhoods or cities? This will help narrow down your target audience even further.
If you’re based in San Jose, for example, you want to use geographical buzzwords like ‘San Jose’ and ‘Silicon Valley’ to make your ads more relevant.
Once you’ve chosen your keywords and location targeting, it’s time to craft your ad copy. Remember to be clear and concise, and include important information like your website address, business name, and contact details.
You want to make it as simple as possible for potential customers to take the next step and reach out to you for more information or to schedule an estimate.
Tips for optimizing your Google Ads campaign – earn more $$ from your ads
When it comes to Google Ads, success is all about optimizing your campaign. Here are a few tips to keep in mind.
First, carefully choose your keywords. Keywords are classed as ‘long-tail’ or ‘short-tail.’ Long-term keywords for pest control brands are things like ‘ant treatment San Francisco,’ ‘termite exterminator Birmingham’, and so on. Short-tail keywords are more generalized, such as “pest control” or “exterminator.”
Of course, both types of keywords can be effective in the right context, but focusing on long-tail keywords will usually yield better higher-quality leads.
Next, use negative keywords to eliminate irrelevant search terms and reduce wasted expenditure. Negative keywords are defined as the words that you DON’T want your ads to show up for.
Finally, optimize your landing page by including clear and concise content that matches the ad copy you’ve created. Your landing page should focus on addressing your customers’ pain points, such as eliminating bugs or pests in the home, and should provide clear instructions on how to use your services.
If you’re looking to grow your pest control business, Google Ads could be life-changing for you. It’s a difficult game to get into, though, and you can get yourself ahead and save yourself thousands of $$$ by scheduling a consultation with our pest control marketing experts at Rhino Pest Control Marketing today. With our help, you’ll be able to create a highly effective Google Ad campaign that will generate quality leads and grow your business.
