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ÂÂAccording to a Bright Local survey, 98% of consumers read online reviews before hiring a local business. 78% say they look up information about local businesses more than twice a week on average. If you own or manage a Pest Control company, you should pay close attention to what customers are saying about your company online because the opinions of others might affect their decisions to purchase your pest control services—or not.
ÂÂConsumer reviews of pest control companies have been a staple of the online experience in the pest control industry for years. The ways in which customers can post their opinions and experiences with companies has now become much more sophisticated. Platforms, like Google and Yelp, have brought and continue to bring more features and functionality that allow both businesses and consumers to engage on their platforms. Consumers can post reviews after dealing with your business, and in many cases, you can post a public response to their reviews. There are many ways pest control companies can benefit from this interaction.
Online reviews can make or break your reputation. On one hand, reviews help bring awareness to your brand and improve your rankings. On the other, they can be the deciding reason why prospects call your competitors instead of you.
Consumers hold a lot of authority online with their ability to post reviews. With this power and their positive reviews, your consumer base can help you get noticed by prospects, upping your sales and improving your search engine rankings. If you have neglected this aspect of your marketing strategy, you may want to consider implementing a good reviews strategy. Skimming through your online reviews allows prospects to learn a lot about your business.
Review Platforms for Pest Control
If your business is listed in any of the online platforms consumers use to search for pest control services, like Google, Yelp, Angie’s List, Thumbnail and more, you probably already know these platforms offer customers a space where they can leave reviews about your service and their experiences with your business for prospects to view to help them make a buying decision and to determine your company’s ranking on the platform.
Positive reviews can benefit your search engine rankings on Google, Bing, and search engines, and can be an excellent element in achieving good SEO. Search engines factor the quality and quantity of your reviews compared with your competitors’ to determine how your Pest Control company will appear in search results. A Moz study revealed that online reviews make up 15.44% of the deciding factor for Google rankings.
Google Business Profile is a great platform for pest control companies who want their business to appear in local search results to register for. Your Pest Control Google Business Profile helps prospects find your website and learn great information about your business. Part of that information includes details about your service and professionalism recounted by your current customers.
Your Google Business Profile can also increase your web presence. Google ranks your company and determines your position in search results considering many factors, including your GBP review ranking. When prospect customers find you through your GBP and reach out to you, Google will automatically prompt them to review your company. These reviews are made public, and you can and should respond to all of them.
Responding to Reviews
Responding to reviews shows prospects that you care about the standard of service you provide and that you make your customers’ concerns a priority. Bright Local suggests 89% of consumers are highly likely to use a business that responds to all of its online reviews, while 57% say they are unlikely to use a business that does not respond to any reviews. Furthermore, company conversion rates improve by up to 58% when visitors view the online reviews section on company websites.
Reviews are often what help prospects make the decision to hire you over other pest control companies in your local area. If your competition has excellent review ratings on multiple platforms and are consistently generating positive reviews while you neglect to have a successful reviews strategy, this might be putting your company at a competitive disadvantage.
Consumers trust reviews and judge your company based on the reviews it generates online. Positive reviews can speak to the reputation of your pest control company and set you apart from the competition. Responding to both positive and negative reviews can offer you a credible and trustworthy reputation for a long time to come.
