Make Your Business Friends with Google
If you own or manage a Pest Control company, you want to utilize every resource available to you to attract the most quality prospects and help them find you online. The most common way quality Pest Control prospects find you will be because of a Google search. Do your local community and the search engines a favor and make the search for your pest control services as easy and as seamless as possible by making your business friends with Google, utilizing Google’s amazing tools.
Once your website is registered with Google, Google provides you with the proper data and necessary insights you need and interprets them for you in an easy-to-understand display of graphs, charts, and reports. With this information, you can enhance your site to make sure it is fully optimized to start turning your website visitors into leads. With all that being said, Google is the online friend your pest control company needs!
Get a Google Business Profile
Google Business Profile (formerly Google My Business) helps ensure that people find your business online when looking for pest control services in your local area. If your goal is to generate more web traffic (which it should be), you should set up a Google Business Profile, as Google is the ultimate search referrer.
Having a Google Business Profile also improves your local SEO, meaning the information and content you publish on your site will rank above third-party sites that are not registered. A listing for your local Pest Control company is also more likely to appear when people search for a local Pest Control business using Google Maps if your business is registered on Google Business Profile. You’d be surprised to know how many searchers inquire about a local business using Google Maps. It is good to have your company appear there.
Your Google Business profile enables your business to be verified on Google, and Google assures that verified businesses are “more likely to show in local search results across Google products, like Maps and Search.” Your company is also ranked by distance, and verifying your location helps improve your score for distance ranking.
To improve your credibility in the pest control industry for your local market area, Google Business Profile allows you to encourage and respond to reviews through your Google Business Profile account. Once you reply to reviews, Google will display your responses below your customers’ reviews on Google Search and Maps under the label “Response from the owner.” This will show prospects that you value and prioritize a high standard of service and allows you to stand out from competition.
Use Google Ads to Run Targeted Pest Control Campaigns
If you’re not already familiar with it, Google Ads is a paid advertising platform that falls under a marketing channel known as pay-per-click (PPC) and displays your ads to potential leads or Pest Control customers who are interested in your pest control services. On Google Ads, you bid on valuable pest control search terms, or keywords and compete to win bids that will be placed at the top of search results pages.
Google Ads allows you to target your ads to reach prospects in your niche. Targeting gives you the ability to show your ads to prospect Pest Control customers who are already looking for you on Google. Online advertising allows you to show your ads to the people who are likely to already be interested in your services, while filtering out the ones who could care less, and you can track which kinds of people clicked your ads based upon their interests.
If you’re going to run ads do not waste money on ineffective ads. Google Ads gives you control over how you spend your money to ensure it is not going to waste. You invest lots of time and money on content and ads, and there is nothing worse than the bad feeling you get when your money is being flushed down the drain on ineffective ad campaigns.
Google wants to be friends with your company, because your company helps Google do its job a lot better by offering content on your website that answers your prospects’ questions and concerns and solves their pain points. If you’ve grown frustrated with your marketing efforts, don’t make the mistake of quitting. Google offers many great tools that helps your business succeed in fulfilling its ultimate goal – generating leads.
