As a pest control business owner, you want to ensure that your business is visible online and that customers are able to find your website easily when they search for relevant pest control terms in your local market. In today’s digital world, the best way to do this is through proven online marketing strategies. Today we want to break down 5 strategies that you can implement on your own that will lead to more sales.
Leverage SEO
Search engine optimization (SEO) is one of the most powerful tools in digital marketing. Optimizing your website for local pest control search will help you increase visibility in search engines like Google, which means more people will be able to find your website when they search for pest control services in their area. SEO involves optimizing website pages and content with keywords and phrases related to pest control as well as building backlinks from other credible websites.
Improve Online Reviews
Online reviews are an important part of any business’s reputation, and this is especially true when it comes to pest control services. People often look up reviews before deciding whether or not they should hire a particular company, so it’s important to make sure that you have a good number of positive reviews from customers who have used your service. Encourage satisfied customers to leave reviews on popular review sites like Google, Facebook and Yelp, and respond promptly to any negative feedback.
Optimize Your Website for Local Search
This goes hand-in-hand with leveraging SEO, but local search optimization is essential for businesses that offer geographically-specific services such as pest control. By optimizing your website for local search results, you can ensure that people searching for “pest control near me” will see your listing prominently displayed at the top of their results page. This requires optimizing your content with location-based keywords, such as city names and zip codes, as well as setting up profiles on local directories like Angi and Foursquare.
Create a Content Marketing Strategy
Content marketing is an effective way to build trust with potential customers by providing them with useful information about pest control services and relevant topics related to it. Creating regular blog posts about pest control tips or industry news can help keep visitors engaged on your site while also helping you rank higher in search engine results pages (SERPs). Additionally, creating engaging social media posts gives potential customers another way to discover your business and learn more about what you offer.
Improve Sales Conversions
Although not necessarily a MARKETING strategy, improving sales conversions should be a TOP priority when it comes to growing your pest control business. After working with pest control operators throughout the country, we have found that oftentimes this is the final missing piece that takes their business over the top.
As a pest control business owner, having an effective online marketing strategy is essential if you want to stand out among your competition and attract new customers who need your services. Contact us today if you need any help in these 5 categories. We are always here to help.
