Google can be likened to a popularity contest in which thousands of websites compete for the highest position of relevant search results, and not many will rank at all. To compete well and generate business for your pest control company, you must understand some of the ranking factors Google uses to determine how you will appear for relevant search results.
You can significantly improve your pest control website’s SEO by using backlinks from other credible websites. Backlinks from highly credible websites act as a signal to Google that your online content is valuable and that you are a credible source for pest control services.
Google ranks websites with credible backlinks higher than competitors who do not have them. Earning additional backlinks tells search engines that your website possesses valuable content that is worth ranking high in search results. Backlinks are considered a “vote of confidence” and a compelling indication of value to Google.
Backlinks for Pest Control
There is a correlation between high-ranking sites and sites with lots of high-quality backlinks. Backlinks, also known as inbound links, are created when your website links to another. You can create these links by listing your services on online directory sites, like Yelp or Angi. Your listings on these sites helps Google trust you better and can earn you high rankings on Google. They’re another way to get noticed by Google in your local market and improve your chances of appearing for critical local results on Google, like “pest control near me.”
Search engines are fully aware that some backlinks are more valuable than others. Don’t associate your pest control site with third-party sites that Google might think are “spammy.” Link your website to highly credible and popular websites only.
Backlinks offer you great SEO value and are an excellent source of trust for the search engines your potential customers use to find your services. Search engines do not want to provide your prospects with invaluable results to their search queries, so to rank highly, you will need to first gain some credibility online.
Directory and Citation Listings for Pest Control
According to MOZ, a local citation is any online mention of your partial or complete name, address, and phone number (NAP). These citations can be generated on local business directories as well as on other websites, apps, and social media platforms. Citations help Google accurately rank you for local searches to help you get discovered by the right prospects.
Google’s algorithm is a lot more complex than it once was. Google still uses links to determine your ranking but knows that all links are not created equal. Your citations from directory listings help your local pest control SEO by building trust and generating traffic to your site.
Local pest control citations give Google and other search engines the information about your business they need to determine your position in local search results. To rank for the most relevant searches in your local area, make sure to maintain your local citations with consistent NAP.
Google maintains its credible reputation by responding to users’ search queries with accurate and up-to-date information. If you want Google to favor your business over your competitors for local pest control search results and grow your pest control business using Google, you cannot expect to do so by neglecting to keep your business information up to date.
Your contact information on your directory listings will need to be consistent with the information on your website and other platforms. Accuracy of your information is another source of trust and credibility for Google.
