As a pest control company, you probably know that one of the best ways to boost your company’s revenue and consistently land new clients is by increasing your brand reach as much as possible. However, it’s about more than simply reaching more users–it’s about reaching the right ones. Your website has the potential to be one of your most powerful tools for marketing your company, but there’s more to it than simply making a pretty landing page and publishing a few articles here and there.
Let’s take a look at how you can optimize your pest control website for local search performance:
Treat Your Website Like a Salesperson
Many pest control companies think of their website as a necessary business expense or simply something that every business should have, and they treat it accordingly. However, your website should never be a financial burden or an item to check off your to-do list–it should produce consistent revenue and real results.
Imagine if you had an employee who never took sick leave, holidays, or vacation, and worked 24 hours a day, 7 days a week. If you treat your website correctly, that’s what it can be for you. It’s one of your most effective tools for generating profit and new leads. If it’s not producing a consistent stream of revenue, your website is not benefitting your company, and it’s time to take a look at how to revamp it.
Optimize
Google needs to be able to read, or crawl, your website in order to know what information it contains and match it with relevant search queries. Many pest control companies’ websites don’t rank well, simply because Google can’t properly digest the information they contain.
So how can you improve your website’s readability? Although many marketing companies promise instant success, the truth is that real success in the SERPs requires consistent effort and patience. Here are some ideas for optimizing your website:
- Optimize wherever possible: Make sure your H1 tags, meta descriptions, landing pages, and your website in general contain SEO keywords. To choose the right keywords to target, perform careful research, examining metrics such as search volume and keyword density.
- Produce relevant content: Carefully consider your target customers’ pain points and common questions to produce relevant content (think target pests, services, and location).
- Ensure your website is high quality and professional: Don’t hire an amateur to save money–it’s worth investing in a high quality and professional looking website. Your website should be as user friendly and easy to navigate as possible in order for users to have confidence in your services.
- Create an optimized site page for all services offered in your local area: The relevance of your content is a major factor in improving your website’s rank in SERPs. Think about common questions and concerns that people in your area would be likely to search on Google, then create site pages that specifically target this information.
Produce consistent, quality content
To succeed in Google’s search engine, Google needs to recognize you as an expert. More relevant content means greater authority in Google’s eyes. Develop an SEO content strategy and create content consistently. Identify your customers’ pain points, and think about common questions that they would search on Google, such as “Why are spiders invading my bathroom?” or “What does a bed bug look like?” Think about what bugs are a problem in your local area and when. Then, use this information to create relevant content. This could look like individual site pages, blog posts, downloadable guides, or even video content.
The “People Also Ask” section in the search results is also a helpful spot to look for common questions that your target customers ask.
Optimize Your Pest Control Company’s Website Today
While creating an optimized website for your pest control company can feel intimidating at first, with the right strategies, you can become the go-to authority for pest control services in your area. By treating your website as one of your most effective tools, understanding the basics of how search engines work, and putting in a little patience and hard work, you’ll be well on your way to dominating your local market.
For more information about developing an SEO strategy for your pest control company, schedule a free pest control marketing assessment.
