On Season 2, Episode #13 of the Pest Control Marketing Domination Podcast, Rhino Pest Control Marketing’s CEO Casey Lewis discusses the overall idea of creating a pest control sales funnel.
What are the sections of a funnel?
Top of the funnel
Middle of the funnel
Bottom of the funnel
What does it take to fuel each section of the funnel? How can content be the driver to move prospects through the funnel?
What are the stages of the buyer’s journey?
Awareness
Consideration
Decision
How is the content you create impacted by the stage of the buyer’s journey your prospect is in?
What does building a funnel for a pest control company take, and how should goals and expectations be established?
Take a listen below: