There is a reason companies of all sizes take advantage of email marketing and why it is one of the largest online marketing channels for many businesses—it works! In the pest control industry, companies of all sizes ask for emails from their prospects and customers in order to send them offers and promos, and nurture them through the buyer’s journey.
Why is Email Marketing a Power tool for Pest Control?
Every marketing effort you make for your Pest Control business serves one purpose—to grow your business. Like all your other marketing efforts, email marketing exists to do just that. With the power of email, you can track your prospects’ behaviors and get an understanding of just what they want and need out of a Pest Control company AND offer it to them to increase your chances of converting them into customers!
Run Targeted Pest Control Campaigns Through Email Marketing
If you’re a Pest Control company owner or manager, you probably run marketing campaigns hoping to receive a positive return on investment. Online marketing offers you many excellent opportunities to achieve this goal. Email marketing can be the biggest supporter of this marketing goal when done correctly.
Unlike other online marketing channels, email channels allow you to separate your subscribers into more targeted lists through segmentation—the process of breaking your email lists into individual groups to show your subscribers only the kinds of content they want to see, and none of the stuff they don’t.
Segmenting your lists into individual groups gives you the best opportunity to get the biggest return on your campaign investments and the best chance of getting your subscribers to open your emails. There are a few key ways to separate your Pest Control email subscribers:
1. Separate existing customers from prospects—this way, you can personalize your emails to properly fit the needs of your recipients. You can send your existing customers reminders to schedule their next service appointments or send them targeted campaigns for target pests that they have had issues with in the past while nurturing your prospects with relevant content that converts them into customers.
2. Separate your residential customers from your commercial customers—it is evident that these two groups have vastly different needs and concerns. Your residential customers are not likely to open emails pertaining to property management companies, and likewise, your commercial customers will not open emails that pertain to homeowners.
3. Separate customers by geographic location—if you service more than one area, break these subscribers into separate groups and create content for them that speaks to their individual pain points. This might include information about seasonal target pests specific to each individual area.
4. Segment subscribers by target pests—Target pests can be specific to geographic location, website engagement, past purchases, etc. For example, if customers have purchased mosquito services in the past, it might be good to group these individuals and offer them all of your mosquito content during mosquito season as a reminder to hire you again. Also, when customers are already engaging with your mosquito content on your website, you know they are a primary target for this content in their inboxes.
Like all of your marketing campaigns, your email marketing campaigns should have the common goal of making you money. With the proper email marketing strategy, you can take advantage of this GREAT money-generating tool for your Pest Control business. If you don’t have an effective email marketing system in place, make the proper adjustments that will give you a positive return on your investment.
