Looking for ways to boost your pest control company’s revenue, land new clients, and create consistent growth? While in the past, pest control companies could rely on word of mouth and referrals for growing their business, today, investing in online marketing is the best way to generate new leads and create a strong base of loyal customers for your business. With the right digital marketing strategies, you can become the go to pest control authority for services in your area.
Here are 5 proven digital marketing strategies to help your pest control company grow:
Build a SMART pest control website
If handled correctly, your website can be one of your most effective tools for marketing your pest control company. Afterall, your website is essentially an online salesperson who never takes a break, holiday, or even clocks out. It’s a platform where you can advertise your business, services, and target pests in one spot, and where potential customers can immediately contact you.
Although most pest control companies have a website, many don’t take the time to consider what content their website actually needs to be effective. In fact, many pest control companies treat their website as a necessary business expense, or simply an item to check off their to-do list.
To be effective, your website needs to be properly structured and optimized. Here are some examples of what this looks like:
- Your website should have site pages for every relevant service, pest, and area in your local market.
- Your website should be optimized to perform well in the search engine (More on this below!).
- Your website should include well-researched SEO keywords on every site page.
Remember, your website should never be a burdensome expense. Instead, it should be an effective tool for generating leads and bringing in new customers who are looking for pest control services in your city.
Optimize for local pest control search
You can have the best website on the market, but it’s useless if no one sees it. In order for your website to rank well, Google needs to be able to read, or crawl, your website easily to know what information it contains and match it with relevant search queries. This is where SEO comes in. It’s important to ensure that for queries relevant to your location, services, and target pests, your company is near the very top of the search engine results pages (SERPS).
So how can you accomplish this for your company? Unfortunately, there’s no “secret sauce” for instantly soaring to the top of Google. Being successful with SEO takes hard work and patience. Here are some practical ways to improve your pest control company’s SEO:
- Optimize wherever possible: Make sure your H1 tags, meta descriptions, landing pages, and your website in general contain SEO keywords and relevant information (such as target pests, services, and location).
- Ensure your website is high quality and professional: Your website should use professional language and a user friendly format in order for users to have confidence in your services.
- Create an optimized site page for all services offered in your local area: The relevance of your content is a major factor in improving your website’s rank in SERPs. Consider common questions and concerns that people in your area would be likely to search on Google, then create site pages with this information.
Create a successful online review strategy
Online reviews can give your pest control company the credibility and good reputation it needs to succeed in your area. With an effective strategy for generating online reviews, you will be able to give users the confidence to move forward with your services over your competitors and become the top pest control service provider in your area.
Facebook, Yelp, and Google are some of the major sites that users turn to for online reviews, and should be your main focus. Don’t be afraid to ask your clients for reviews, and make sure you respond to every review that comes in. It’s a great opportunity to demonstrate your excellent customer service and build trust in the online community.
Regularly push out fresh pest control content
To succeed in the SERPs, Google needs to recognize your website as an expert in pest control content. To gain authority in Google’s eyes, develop an SEO content strategy and consistently produce relevant, high quality content. Identify your customers’ pain points and consider what they would be likely to search on Google, such as questions about pests local to your area and how to manage them. Then, create content such as individual site pages, videos, blog posts, and downloadable guides to specifically answer these questions.
Supplement all your organic marketing with Google ads
Online pest control ads are another effective tool your company can use to help customers in your local market find and choose you instead of your competitors. Google Ads and Local Service Ads are two of the most effective types of ad campaigns you can use, as they are highly configurable and allow you to target specific demographics and set a specific daily budget.
Conclusion
Creating an effective digital marketing strategy for your pest control company is essential for generating new leads, boosting your revenue, and creating consistent growth for your company.
If you have more questions about creating a successful digital marketing strategy for your pest control company, sign up for a free consultation call today. With years of helping pest control companies grow under our belts, we’ll provide an honest evaluation of how to use these strategies to grow your business.
