This might seem like a no-brainer, but the first step to getting more positive reviews for your pest control company is to make sure you’re asking for them! More consumers are reading online reviews than ever before, so it is well worth your time to focus on growing your customer feedback online.
Did you know the average consumer reads 10 online reviews before making a purchasing decision? With potential customers placing such an importance on reviews, if your pest control company doesn’t have a solid review rating, you could be missing out on new business.
Remember, people are looking for a reason to choose your pest control company over the competition. Let’s take a look at ways you can boost your positive reviews online.
Make sure you’re set up to receive reviews on multiple sites
Before you can ask your customers to leave you a review, you have to make sure you’re set up to receive them on multiple platforms.
While Google remains the top choice for users to leave reviews, there are still plenty of other sites where you can capture and respond to your customers’ opinions.
- Yelp
- Angi (formerly Angie’s List)
- HomeAdvisor
- Next Door
Having a great business profile set up across multiple platforms will make it easier for your customers to leave reviews on the site they prefer. Bottom line, your efforts shouldn’t revolve around Google alone.
Send follow up Emails or Texts
Remind, remind, remind! As happy as your customers may have been with their pest control service, people get busy going about their day and need a reminder that you would appreciate their feedback. The easiest way to do this is via email or text message with a shareable review link to your Google Business Profile.
Here’s an example of a follow up email:
Hello [First Name],
It was a pleasure doing business with you. Thank you for choosing [company name].
As you may know, many people like you rely on online reviews to make sure they get the best service possible. We would be extremely grateful if you could leave us a testimonial on our Google page.
You can click this link to leave your feedback and help other people like you keep unwanted pests away from their home.
Thank you for taking time out of your day. We greatly appreciate it!
Best,
[Your Name]
This is one example of how you could ask for reviews via email after service is complete. You are welcome to customize this template to fit the personality of your pest control business.
Keep in mind though, you never want to flood your customers’ inboxes with emails asking for reviews. You can choose how many requests you send out to each customer and the amount of time between requests, so you don’t wear them out.
Generate a QR Code
A QR code (it stands for Quick Response!) is a simple way to give your customers a direct link that sends them right to your review page.
You can include these handy codes on business cards or at the bottom of your invoices, making it easy for customers to leave a review for your pest control company.
Here’s how you can generate a QR code for your pest control company:
Step 1: Go to the Google Place Finder Tool and look up your business in the search box. You can do that here.
Step 2: Copy your business’s “Place ID” from the maps tooltip.
Step 3: Modify the following Reviews URL and paste in your “Place ID”: https://search.google.com/local/writereview?placeid=PUT PLACE ID HERE
Step 4: Select a QR code generator you like. A free QR code generator site you can use is https://www.qrstuff.com/
Step 5: Copy and paste your new Reviews URL into your QR code website and download your QR code.
Step 6: Print and use your QR code to start getting reviews!
Website “Leave a Review” Button
You want to make leaving a review for your customers as simple as possible. Placing a “leave a review” button on your website is another easy way to encourage people to leave a review right then and there.
This is one of the most straightforward ways to get feedback. The customer clicks the button and is redirected to your customized submission form. Then they can leave a user rating and give feedback about their experience.
Train your technicians to ask for reviews
You can’t wait for reviews to trickle in for your pest control company. If you want more reviews coming in, you need to go get them. The best way to make that happen is to train your technicians to ask their customers for reviews.
It’s always best to ask for reviews from happy customers. However, if a technician comes across a dissatisfied customer, they might be able to solve their issue immediately and save you from a negative review. Either way, they shouldn’t be afraid to ask for feedback.
A lot of people don’t realize how reviews can impact your pest control company, so it’s up to you to educate them. Be honest about how important they are for your company’s growth. Let them know you value them as a customer and appreciate their trust in helping them maintain a pest free environment.
