Over 85% of consumers read reviews of local businesses prior to making a purchasing decision, and most of these consumers won’t make a purchase if there are no reviews available. Plus, over half of these customers refuse to use businesses with less than a 4-star rating. This means that having positive online reviews of your pest control company is essential to getting new customers.
This instructional guide will show you exactly how to ask for positive online reviews for your pest control company, including where you should base your reviews and how to create a system for asking your customers to leave positive feedback. Let’s get started.
What sites are best for pest control companies?
The first step in generating positive online reviews for your pest control company is to pick the right review platform. You should choose one or two places where you’d like your customers to leave their reviews, such as Google, Yelp, or Facebook. It’s crucial that you are listed on all major review sites, as customers will most likely look for your business on a variety of different platforms.
84% of consumers see online reviews as being just as trustworthy as personal recommendations, and most people will form an opinion on your pest control company after reading between one and six online reviews. This means that you should actively work to get as many positive online reviews on each site as possible.
How Google Reviews can make or break a business
Google is the most popular search engine in the world, and it’s also one of the most important places to get positive online reviews. Potential customers take Google reviews particularly seriously, as they’re seen as being more trustworthy than reviews on other websites.
So if your pest control company has a good rating on Google, you’ll find that it stands out from your competitors. On the other hand, if you receive a lot of negative reviews on Google, you’ll need to take steps to address customer concerns and improve customer service.
How to generate positive pest control reviews on Google
You can ask for reviews in person after the service is completed, or you can email and text customers asking them to leave a review. You should also make sure that your business has a Google Business Profile and link this to your website so potential customers can easily find the reviews.
If you want to encourage more positive Google reviews, then using a review software like Birdeye is essential. Birdeye allows you to send review requests by the click of a button. Customers will receive text messages and emails in real-time improving your chances of receiving a positive review.
Facebook recommendations have become virtual word of mouth
Facebook is another place that customers are actively searching for your pest control company. Facebook reviews are important, as they show potential customers that your business is trustworthy and reliable. People tend to view recommendations on Facebook as virtual word-of-mouth, so it’s important to ask satisfied customers to recommend your business on the platform.
You can also link your Facebook page to other websites so that people will be prompted to leave a review after using your services. This makes it really easy for customers to recommend your business and increases the chances of receiving more positive online reviews.
Is Yelp a good place for Pest Control Companies?
Yelp is really popular, but it’s also known for being a little scammy. We recommend focusing your review-generating efforts on the above platforms, and leaving Yelp for last.
That said, if you do end up using Yelp, it’s important to take precautions and be careful when asking customers to leave reviews. If a customer leaves a review that isn’t authentic or is overly promotional in nature, Yelp may flag the review and remove it. This could lead to negative reviewer sentiment towards your business.
How to achieve positive reviews for your pest business
Making it easy to leave a review for your pest control company is just half the battle. Achieving positive reviews is all about providing excellent service. Make sure you communicate with your customers before and after their visit, address any issues or concerns that they have, and offer great customer service.
Providing a good experience will help you build loyalty among your customers, which can translate into more positive reviews. Additionally, respond to reviews promptly and politely, even if it’s a negative one. Showing that you care about your customers will go a long way towards improving your online reputation.
Why asking for reviews is the only consistent method that works
Sole traders often find asking for feedback uncomfortable, as we’re not used to asking customers for a review. However, this is the only consistent method that works in getting the reviews you want. People are often willing and happy to leave a review if they had a positive experience with your business – all you need to do is ask!
Asking for reviews also shows potential customers that you take feedback seriously and value customer input, which could give them the confidence they need to choose your business. This is especially important if you’re in a competitive industry such as pest control.
Finally, asking for reviews helps create an online presence and increase your visibility on review sites. The more positive reviews you have, the more likely customers will be to choose your business over the competition.
Final thoughts
Finally, make sure you offer excellent customer service throughout the pest control process. Provide regular updates and establish a rapport with your customers, so they feel valued. This will help to foster loyalty, which could translate into more positive reviews in the long run.
By following these review-generating tips, you can build trust with current and potential customers and increase the visibility of your pest control business online.
