If you’ve spent any time looking into marketing strategies for your pest control company, you probably already know that creating high quality and relevant content is essential for growing your business, but you may be wondering why.
While you may be the best in your area at destroying local pests, unfortunately there’s more to the equation when it comes to dominating your local market–you also need to have the best marketing strategy in order to outperform your competitors.
Creating online content is one of the best ways to increase exposure for your pest control company. Relevant, high quality, and SEO-driven content helps drive traffic to your website, attract your target audience, and convert leads into monthly recurring customers.
How to Create High Quality Pest Control Content
At Rhino Pest Control Marketing, we have years of experience under our belts helping local pest control companies grow. Here are our best tips for creating high quality, effective pest control content that will help your business grow:
Know Your Audience
Creating quality content is one thing, but it’s important to remember that your content doesn’t need to be geared to the millions of people in the online world–in fact, it shouldn’t be. As a pest control company owner, you probably already understand that the best customers for you are those who are local, particularly those who sign up for monthly or bimonthly services. We’ve found that for most pest control companies, this includes two main categories:
Residential homeowners: This group includes those who own homes in your area and want to regularly have their homes serviced to prevent bugs, ants, and other pests from entering.
Local business owners: This group includes those who have a commercial property that they want to have serviced.
Once you understand the two groups you’re marketing to, it’s easier to craft content that directly pertains to them. Consider what communities are local to you and what services people would search for within each community. For example, think about what types of pests are most common in your area for both residential homeowners and local business owners and what types of service plans would be most useful to them.
Make Your Content SEO-Friendly
There’s no point in creating content that your target audience will never see, and believe it or not, it’s possible to create an entire website that is invisible to the online world. After all, you’re at the mercy of the search engine. That’s why it’s important to understand how the search engine works to ensure that your website is readable. Alt tags, H1 tags, meta descriptions, and incorporating SEO keywords that have high search volume and low search difficulty are great ways to ensure that search engines can effectively “crawl”, or understand, your website’s content.
To find out how well Google or another search engine is ranking you, perform a simple assessment. Create a list of queries your target audience is likely to ask, such as “pest control company near me”, “ant control company near me”, or “pest control in my town”, and test to see where you land. This will give you a sense of what areas you’re performing well in and others where you can improve.
Create a Variety of Content
When creating content, keep in mind that not all content will appeal to everyone. Although there are several characteristics that members of your target audience will share, such as geographic area and a need for pest control service, there are varying types of content that users may actually consider helpful. This is why it’s important to create a variety of content, including pieces that are both short and long. This could include content such as:
- Videos
- Blog posts
- Monthly newsletter
- List of FAQs
Prioritize User-Friendliness
Last, when creating content for your pest control website, emphasize user-friendliness. Make your content engaging and easily readable in order to help your users quickly find the information they are looking for and encourage them to stay on the page. Some simple ways to improve how user friendly your content is include:
Ensure it’s mobile-friendly: Make sure your content can easily be scanned and digested on a mobile device just as well as on a desktop. Many users perform the majority of their Google searches from their phones.
Make it scannable: Most users aren’t interested in poring over an entire block of text. Avoid text-heavy paragraphs and large walls of text and try incorporating bulleted lists and bolded headers to make it easier for readers to find the information they’re looking for.
Don’t forget the images: Including images in your content is a subtle, but effective way to keep your audience engaged. Choose images that are bright, eye-catching, and relevant to the content.
Conclusion
Creating an effective content marketing strategy is essential for growing your pest control company. Although it requires patience and effort, it’s one of the best ways to drive traffic to your website and help your local residential homeowners and property managers find you. For more information about crafting an effective content marketing strategy for your pest control company, schedule a free consultation with us today.
