Your website requires certain key elements that will enable it to be a lead-generating machine. If you want your website to act as a salesperson rather than a brochure, then you must make sure it ranks highly on Google for relevant pest control search queries.
Here are some key elements that improve your Pest Control Website’s rankings:
A GREAT Site Plan
It is pretty hard to rank highly on search engines when everything is lumped on your website into only a few webpages. Different categories on your website need to be separated properly so that search engines can match what potential consumers are searching for with the exact services you offer. In pest control, this is most effectively done by separating the pages by services offered, locations served and target pests.
Simply put, if you provide service to more than one location, create separate webpages for each location as well as separate webpages for each target pest for each location. The idea is to get the highest rank in the search engine result pages (SERPs), and search engines favor exact matches.
If you service Las Vegas, NV, for example, to have a chance of coming up when someone searches “Bed bug control Las Vegas, NV,” you will have to be able to direct them to a webpage for that specific city regarding that specific bug problem. If you service both Las Vegas, NV and Henderson, NV, there will have to be a webpage for bed bugs in Las Vegas and a separate one for bed bugs in Henderson as well as pages for every other target pest in either city.
Develop SMART Topical Content For all Webpages
Without the right content, your website is nothing. After creating a strong site plan, it is crucial to create a content plan that is hyper-focused on all of your areas served, and all target pests you provide treatments for.
Use SEO with Google and Search Engines
SEO is when you optimize the site in a way that enables it to be found in the search engines when people search certain queries. There are several ways to optimize your site and position it to move up in the search engine result pages. The way your site is indexed, structured, and utilizes keywords improve its position on Google.
Use a Design Strategy That Is Primarily for Smartphones
Don’t make the mistake of thinking that if your site looks great on a desktop it will also look the same way on smartphones and tablets. If visitors cannot easily click through pages on their devices, they will quickly leave the site, and the search engines will punish you for it with a lower ranking.
The majority of pest control website traffic is now coming from smartphones, so it is absolutely essential that your website shows up perfect on a mobile device.
Make Your Website Friends with Google Tools
There are tools out there that all website owners should utilize to see how their site interacts with Google and to constantly improve upon their website’s organic performance. Google tools are loaded with trackable metrics that have a value for SEO that cannot be measured.
Have Unique and Personalized Images and Apply Alt Tags
Have you ever Googled something and had Google deliver an array of clickable images at the top of the page? Nearly 38% of the time, you will see these images for a search before seeing a single organic text result. To help increase your website’s chances of appearing in image search results, use images with alt tags attached to them in your webpages that help users find your content and your site. The alt tags include keywords that will allow the images to appear above any links on the page. In many cases, Google prefers the embedded images that direct users to your webpage to the blue, hyperlinked search results.
