A high performing website is one that generates you leads. The appearance and professionalism of your site are as important as any of the other components of a SMART Pest Control Website, but it is crucial that certain key elements are in place in order to have the highest performing pest control website possible. To create a highly performing site that acts as your 24-hour salesperson, make sure it includes the things laid out in this article.
A GREAT Site Plan
First, your site will need a GREAT site plan that allows potential customers to easily find you on Google. There is no sense in creating wonderful content for your site if no one ever sees it. Your site plan will determine where your content will be placed throughout your site and how it will appear in local pest control search results.
At Rhino, we see that this concept is one of the major components missing in clients’ websites. The goal is to rank highly in search engines, and that is nearly impossible when all your site’s content is lumped on your website into few webpages. Categories on a website need to be separated properly so that search engines can match what potential consumers are searching for with the exact services you offer. In the pest control industry, this is most effectively done by separating the webpages by services offered, locations served and target pests.
If you provide service to more than one location, create separate webpages for each location as well as separate webpages for each target pest for each location. The idea is to get the highest rank in the search engine result pages (SERPs), and search engines favor exact matches. If you service Las Vegas, NV, for example, to have a chance of coming up when someone searches “Bed bug control Las Vegas, NV,” you will have to be able to direct them to a webpage for that specific city regarding that specific bug problem. If you service both Las Vegas, NV and Henderson, NV, there will have to be a webpage for bed bugs in Las Vegas and a separate one for bed bugs in Henderson as well as pages for every other target pest in either city.
Separating webpages by these categories increases your site’s chances of having exact matches to search queries, but the most important thing on the webpages is their content.
SMART Topical Content for all Pages
Now let’s talk about the content that will appear on these nicely categorized webpages. Without the right content, your website is nothing. After creating a strong site plan, it is crucial to create a content plan that will offer your site long-term success. Before creating content, remember that the content you publish on your site will directly reach quality prospects.
You need to make sure all of your content is hyper-focused for the specific page it is being created for. Referring to our example above, if your page is designed for bed bug control in Las Vegas, don’t include other pests throughout the page’s content – it will only confuse the search engines.
A Design Strategy That is Primarily for Smartphones
Don’t make the mistake of thinking that if your site looks great on a desktop it will also look great on smartphones and tablets. If visitors cannot easily click through pages on their devices and contact you immediately, they will quickly leave the site and you have lost out on their business.
Many pest control company websites are designed for desktop usage, and web designers do not consider the mobile responsiveness of the website. Website traffic for pest control is now approaching 80% mobile, you need to make sure it looks BEST on a smartphone.
With the proper time and maintenance, these simple elements will turn your site into a high performing lead-generating, revenue-growing machine.
