As a forward-thinking business owner, you know there has to be a better way to market your pest control company.
Traditional marketing is becoming less effective every day. Enter content creation into the mix.
At the heart of every digital marketing strategy is content. Instead of “pitching” your pest control services, content lets you provide relevant and useful information to your prospects and customers to help them maintain a pest free home or business.
Think of it this way:
Traditional marketing is about telling your audience you’re the best at what you do. Content marketing is about showing your audience you’re the best at what you do. So if you’ve been wondering if creating content is important for your business, the answer is most definitely YES!!
Content is king in the world of online marketing, and it should be the focus of your digital strategy. Your content not only creates awareness for your pest control business but is responsible for driving your SEO rankings and website traffic. It’s really as simple as this: quality content engages more qualified leads which equals more opportunities for converting to sales.
In case you’re still not convinced how important content creation is for your business, we’ve put together a list of the top 7 reasons why creating content for your pest control company is essential.
1. People Consume a lot of Content
Listen to these numbers. 20% of internet users’ online time is spent on content. There are more than 5 billion people worldwide using the internet. 307.2 million people in the US alone. We could do the math for you, but it’s pretty obvious 20% equates to a whole lot of people reading a whole bunch of content. Even better is that 80% of people appreciate learning about a business through custom content. When you provide value to your audience, you earn their trust.
2. Consistent Content has a Fantastic ROI
The cost of content marketing is 62% less than traditional marketing methods, yet studies show it results in 3 times as many leads. That’s a fantastic return on investment for your pest control company. HubSpot’s latest report highlights Litmus research showing email delivers a $36 return for every $1 spent. There are a lot of different ways you can deliver content to your prospects and customers, but the common factor is content marketing delivers big results with very little cost.
3. Great Content Produces Better Search Engine Optimization
Search engine algorithms interpret the content on your web pages and display them on SERPs (search engine results pages) in order of relevance. The more content you publish on various pests and solutions to get rid of them, the more Google will deem you as an expert on the topic and rank you higher in organic search results. The closer your pest control company’s web pages get to the top of the first page of results, the better chance you have of getting clicks and leads for your services.
4. Valuable Content Establishes Trust with your Audience
Quality content is a powerful tool to build trust in your pest control business. When you provide value to your prospects and customers, they will view your company as an expert in the pest control industry. Think about this statistic for a minute: Small businesses with blogs get 126% more lead growth than small businesses without them. Providing helpful, relevant information and solutions reinforces your brand in a positive light. You’ve established a solid brand reputation, perhaps before they’ve even made a purchase. When your audience views your content across platforms, your brand stays top of mind, so they turn to your pest control company when they need service.
5. Content Grows Lead Generation & Increases Conversions
The more leads you have coming in the more opportunities you have to convert those leads into buying customers. In fact, a report from DemandMetric shows content marketing generates 3 times as many leads as other traditional forms of marketing. When you think about how your content is customized for your buyer’s persona and targeted to answer questions within a very specific niche of pest control, it’s no surprise content can produce new leads at an unprecedented rate. Even more importantly to your bottom line, content marketing rakes in conversion rates 6 times higher than other methods.
6. Quality Content Strengthens Customer Loyalty
We’ve talked a lot about how quality content can help your pest control company capture new leads, but it’s equally important in strengthening your relationship with your customer base. When you provide valuable content to your clientele, you’re giving them the opportunity to share that message with others and become an ambassador for your brand. Not to mention, it also builds customer loyalty. There are some compelling statistics showing how important customer retention is for a business:
- It’s 16 times more expensive to build a relationship with a new customer compared to nurturing your existing base.
- The average customer spends 67 percent more in their third year with your business as compared to what they spent in the first year.
- More than 60% of small/medium businesses say half of their revenue comes from repeat customers.
7. First-rate Content Differentiates you from the Competition
The competitive landscape is always changing in the pest control industry, and it can be a challenge to keep up with all of the new trends. However, it’s essential that you differentiate yourself from your competitors if you want your business to survive. Content marketing is a highly effective tool to demonstrate what makes your pest control company unique. Think about how you want to portray your brand–fun, playful, caring, no-nonsense? Is your company active within the community? Are family values a big part of your company culture? These are all distinct qualities you can portray through your content. Your audience will appreciate learning about them and it will set you apart from the competition.
