On Season 4, Episode #13 of the Pest Control Marketing Domination Podcast, Rhino Pest Control Marketing’s CEO Casey Lewis discusses how pest control business owners can effectively mine their contact database to drive meaningful growth. A well-structured prospect list isn’t just a collection of names—it’s a strategic asset that, when optimized, leads to higher conversions, better customer engagement, and a stronger return on investment.
In this episode, Casey breaks down key tactics for organizing and refining your contact database. He shares insights into tag protocols, seasonal plans, and segmenting lists to create sales funnels that align with customer needs. By mastering this approach, pest control business owners can leverage their existing contacts to secure more appointments and increase revenue.
Key Takeaways:
- Organizing Your Own List: Establish a method for categorizing and prioritizing prospects based on their interest level and likelihood of conversion.
- Tag Protocol: Assign tags to contacts based on pest-related concerns such as rodents, mosquitoes, and stinging insects.
- Platinum Plan & Seasonal Plans: Implement tiered strategies to maximize engagement throughout the year, especially for high-demand services like termite inspections and mosquito treatments.
- Sales Funnels Defined by Segments: Build targeted offers such as GPC Summer Special, Mosquito Bundle Deal, and One-Shot Treatments tailored to different audience tags.
This episode provides actionable insights for pest control professionals looking to enhance their prospect lists, segment leads effectively, and convert database contacts into paying customers.
Take a listen below:
