On Season 14, Episode #16 of the Pest Control Marketing Domination Podcast, Rhino Pest Control Marketing’s CEO Casey Lewis breaks down what it truly takes to rise above the crowd in your local pest control market. This episode is all about branding, image, and positioning—and why most companies fail to leave a lasting impression on the communities they serve.
Casey tackles essential elements of your business’s public-facing identity—from how your trucks and technicians look, to the tone and visuals of your website, invoices, and door hangers. You’ll hear creative, memorable ways to turn regular pest control service into a premium experience—think birthday cards, seasonal mailers, and proactive customer check-ins that make people feel seen and valued.
But this episode goes beyond surface-level polish. Casey dives into understanding consumer diversity in your market and how your brand perception attracts or repels each type. Whether you’re dealing with dissatisfied customers, emergency buyers, or loyal advocates, your ability to be special and relational will determine whether you’re remembered—or replaced.
Take a listen below:
