On Season 14, Episode #18 of the Pest Control Marketing Domination Podcast, Rhino Pest Control Marketing’s CEO Casey Lewis tackles one of the most pressing questions pest control owners face: How fast can you actually grow—and what’s the cost of chasing speed?
This episode is a wake-up call for anyone hoping to scale quickly without laying the groundwork. Casey dives deep into the true cost of acquiring your first 300+ recurring customers—financially, emotionally, and operationally. He also sheds light on the rising price tag of paid advertising via Google Ads and LSAs, and why surrendering control to Google’s automated “smart” campaigns could be draining your budget with little return.
Instead, Casey offers a more strategic approach: manual campaign management, tighter keyword control, and an ad group structure that lets your budget work smarter—not harder. And that’s just the paid side. The episode also breaks down how long-term retention and thoughtful strategy matter even more once the momentum kicks in.
If your growth feels stuck, your ROI is inconsistent, or you’re unsure how to structure your marketing for year one success, this episode is your blueprint.
Take a listen below:
