On Season 4, Episode #26 of the Pest Control Marketing Domination Podcast, Rhino Pest Control Marketing’s CEO Casey Lewis breaks down the modern framework for selling pest control in 2025. The episode focuses on three essential phases: capturing the lead, having the right sales conversation, and nurturing unconverted prospects through a backburner system. It’s a strategic approach designed to help pest control companies close more deals and build long-term customer relationships.
Casey also explores the psychology behind different buyer personas you’ll encounter online. From the emergency caller who needs help today to the price shopper comparing quotes to the DIY’er who eventually gives up and seeks professional help—each mindset requires a tailored sales approach. Understanding these personas helps pest control businesses connect more effectively and convert leads with greater consistency.
Pest control professionals—whether owners, managers, or marketers—will find this episode packed with practical strategies to refine the sales process and capture more value from every lead. It’s a blueprint for building systems that quietly work in the background, keeping your pipeline warm and your conversions steady.
Take a listen below:
