On Season 14, Episode #17 of the Pest Control Marketing Domination Podcast, Rhino Pest Control Marketing’s CEO Casey Lewis dives into a pivotal marketing decision that nearly every pest control company confronts: Should you focus on Organic SEO or Paid Ads?
This episode takes a strategic look at two powerhouse lead-generation methods. Casey breaks down the strengths and trade-offs between building a solid organic SEO presence—which includes content-driven service pages, blogs, and an optimized Google Business Profile—and launching effective paid campaigns such as Google Ads and Local Services Ads to supercharge visibility and traffic practically overnight.
If you’ve ever questioned whether long-term SEO efforts or fast-track paid campaigns are the smarter investment for your pest control business, this episode delivers clarity with real-world examples and proven marketing insights. Learn how each approach can impact your lead flow, conversions, and ROI—and discover how to blend the two for maximum domination in your service area.
Take a listen below:
