On Season 4, Episode #25 of the Pest Control Marketing Domination Podcast, Rhino Pest Control Marketing’s CEO Casey Lewis shares how pest control companies can run smarter Google Ads campaigns by using themed ad groups. This approach helps isolate high-intent clicks, reduce wasted spend, and improve overall lead quality. Casey explains how to use phrase match and exact match keywords effectively, and why separating high-cost terms like “pest control” from secondary pest campaigns can make a big impact on ROI.
Whether you’re just starting with Google Ads or looking to optimize your current setup, this episode gives you a clear framework to structure campaigns that convert. From organizing ad groups to deciding whether a brand name campaign is worth it, Casey lays out practical steps to help pest control businesses generate better leads without overspending.
Take a listen below:
